$0M
in wasted ad spend identified across our last 120 audits. The average account was leaking 23% of its budget.
We run paid media the way a CFO would: every dollar tracked to revenue, every test documented, every report tied to your P&L. No retainers hiding behind vanity metrics.
Everything we do rolls up to profitable revenue. If a channel or test cannot prove its contribution, we kill it and tell you why.
Google and Microsoft Ads built around query-level profitability, not impression share. We rebuild wasteful account structures in the first 30 days.
Meta and TikTok programs with a real creative testing cadence: 12 to 20 new concepts a month, each scored against cost per new customer.
Structured A/B testing on landing pages and funnels. Every test is pre-registered with a hypothesis, minimum detectable effect, and a decision rule.
Attribution you can defend in a board meeting: server-side tracking, media mix modeling for bigger budgets, and incrementality tests when it counts.
Every figure below comes from a live reporting view the client also sees. Select an engagement to explore how it moved.
You get this plan in the audit, whether you hire us or not. Most agencies improvise for a quarter. We do not.
Account archaeology: wasted spend, tracking gaps, creative fatigue, attribution errors. Delivered as a scored 40-point report.
Tracking fixed first, then account structure, then budgets reallocated to what the data already proves works.
Creative and landing page sprints begin. Every test pre-registered, every result logged in your shared testing ledger.
We present the 90-day P&L review: what moved, what did not, and exactly where the next dollar should go.
Ratio Media is a 14-person team in Austin. Every account is led by a buyer with at least six years and $10M of managed spend behind them. We cap our roster at 40 clients so nobody becomes a line item.
Daniel spent five years running growth at a DTC brand that scaled from $4M to $60M. He started Ratio in 2017 because every agency he hired reported activity instead of profit.
We had burned through three agencies before Ratio. The difference was the first meeting: they showed us exactly what was broken and what it cost us, down to the dollar. Eight months in, CAC is down 31% and I finally trust my own dashboard.
Their weekly report is the only agency report I have ever read past page one. Spend, revenue, margin, next actions. One page. My board sees it too.
They told us to cut spend in month two. An agency voluntarily reducing its own billings bought more trust than any case study could. Then they scaled us properly.
A senior buyer spends four to six hours in your ad accounts and analytics. You get a scored 40-point report: wasted spend found, tracking errors, creative gaps, and a 90-day plan with projected impact. It is yours to keep or to hand to another agency.
Because lock-in subsidizes complacency. We work on rolling 30-day terms. Our 94% retention rate exists because leaving is easy and clients stay anyway.
Most clients spend between $50K and $800K per month across channels. Below $30K monthly, our fee usually is not worth it for you, and we will say so in the audit.
A one-page weekly P&L view: spend, attributed revenue, blended CAC, margin impact, and the three actions we are taking next. Plus a live dashboard you can open any hour of any day. No 30-slide monthly decks.
One senior media buyer as your lead, one CRO specialist, one analyst. Named in the contract. If a person changes, you approve the replacement first.
In 10 business days you get a scored audit of your ad accounts, tracking, and funnel, with a 90-day plan attached. No obligation, no pitch deck theater.